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In Spring 2018, a generous gift from the J-School's Board of Visitors became the focus of the offer, creating a one-time opportunity for donors to double their impact--and a sense of urgency to drive response. (Editing, p.1.)


In Spring of 2015, I leveraged a #1

world-class ranking to tap into J-School alumni pride--and create a letter that generated unprecedented response. (Original writing, p2-3.)